Board of Directors

Damon Keeley

Chairman and CEO

In 2013, Damon Keeley founded PRP Concepts™, Inc., in order to provide PRP products and services to clinicians treating chronic, non-healing wounds, and he has since organized the company’s successful research results in order to gain approval to conduct three CMS-sanctioned CED clinical trials to treat diabetic foot, pressure, and venous leg ulcers using the company’s CASCADE® Autologous Platelet System. He was in fact the one who managed the company’s acquisition of the system  from MTF Biologics in February 2021. Damon’s expert professional involvement with the company also serves to illustrate its historical evolution.

Prior to founding the company, Damon founded Autotransfusion Services (ATS) in 1991 to provide autotransfusion and PRP products and services to more than 75 hospitals in New York and New Jersey. In 1997, Damon negotiated the acquisition of Hemo Concepts, a New York corporation providing perfusion services for liver transplants at NYU Medical Center and isolated limb perfusion at Memorial Sloan Kettering. During this all-cash transaction, ATS merged with and changed its name to PRP Concepts, Inc., a New Jersey corporation.

In 1998, just as the AIDS pandemic was peaking, Damon led the company’s effort to become the leader in the field of Bloodless Medicine and Surgery, a strategy that eliminates the need for many donor transfusions. In 1999, Hemo Concepts acquired the Bloodless Medicine and Surgery Institute of Cleveland, Ohio, the only school in the world training physicians and nurses regarding the implementation of these types of programs. Hemo Concepts named its own version of this initiative “Integrated Blood Management” programs.

In 2002, Damon conceptualized, designed, and spearheaded the development of e-BOS, the first internet-based education system to offer online ACCME®-accredited continuing medical education for physicians and nurses seeking to initiate the company’s Integrated Blood Management programs. e-BOS delivered over 25 hours of streaming videos of presentations that were synched to speakers’ written slide presentations and included reference materials along with links allowing users to download original studies and materials. Despite over 25 major medical centers and blood banks in the U.S. and Europe, including Johns Hopkins, Cleveland Clinic, the American Red Cross, and the National Health Service in England, purchasing the company’s Integrated Blood Management program by 2008, the program was ultimately cancelled due to effects of the “Great Recession” of 2007-2009.

Before his immersion in the wellness field, Damon worked from 1984 to 1990 as a licensed securities principal, holding Series 24, Series 7, and Series 63 securities, insurance, and real estate licenses.


Craig spent most of his career in the commercial real estate development business. As CEO of Capital Realty and Development, Craig oversaw the development of over 5 million square feet of retail shopping centers in the Northeast. Capital developed centers around national retailers, including The Home Depot, Wal-Mart, Target, Costco, Stop and Shop, Walgreens, and many others. In addition, Craig founded Capital Telecom. In the CEO role, Craig oversaw the development of over 300 cell towers, mainly in shopping center environments. Craig is now mostly retired and spends most of his free time with his family.